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How to Increase Your Pinteresting Visibility
Pinterest is a favorite among brands due to the selling power of the pinning paradise platform. (Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from...
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Need Fuel for Your Online Marketing? Say Hello to Offline Marketing
Your blog has turned stale. You’re running out of topics to write about. No one is “liking” your Instagram photos, or pinning your content on Pinterest. So what can be done? The answer: unplug, and...
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The Reasons Why Your Press Release Is Being Ignored
Press releases can be a love hate relationship. Due to the resources and knowledge required to create a successful newsworthy filled 1 pager, not all of us have the time to keep cranking these babies...
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Online Sales Take a Dive? 7 Quick Ways to Boost eCommerce Sales
An eCommerce website without sales is like a zoo without animals. A car show without classic cars. Cheese without wine. Instagram without some shameless selfies. Online shopping is not only growing,...
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Earmuffs: The Weirdest SEO Advice of All Time
Ah, SEO – every marketer’s favorite acronym. (Except for maybe TGIF.) Ever since King Google* claimed its Internet throne 16 years ago, marketers have wracked their brains trying to somehow decipher...
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The Deadly Sins of Email Marketing
How did you start your day? The first thing most of us do is grab our cellphone and start sifting through the almost unmanageable amount of emails we get on a daily basis (after we hit up our...
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Oops! Why You Shouldn’t Automate Your Social Media
Social media marketing sure is powerful – so powerful, in fact, that sometimes we have the temptation to cut corners and put a program on autopilot. “We’ll just schedule a few tweets,” we say to...
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6 Ways to Build Customer Loyalty
What would you rather do—keep spending precious time and money trying to draw in new customers OR foster a long-lasting relationship with the ones you have? Though running any business requires a bit...
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Your Ad Sucks: 7 Tips for an Effective Online Advertisement
Look, we’re not saying that your ad sucks. Maybe it’s really good. Maybe it’s the ad to beat all ads – an ad that is engaging and effective at converting viewers and visitors into paying customers....
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How To Humanize Your Brand in this Robotic World
Business is all about relationships. You can have the fanciest, swankiest gadget or gizmo, or a five-star service, or a million and one competitive advantages, but if you don’t connect with your...
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The Upside – Yes, Upside – of Shopping Cart Abandonment
It is the bane of eCommerce businesses everywhere: the feared shopping cart abandonment. One minute, you have a customer who appears to like your products enough to put them in a shopping cart, only a...
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Rest in Peace Infographics: 4 Visual Alternatives
In a world where intriguing visual content reigns supreme on sites like Facebook, Pinterest, Tumblr, and Instagram, it’s time to let boring old infographics go, go, go. Even though companies across all...
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The Worst Things You Can Do As A Content Marketer
Content marketing is insanely powerful. We all know this. Content marketing is also insanely easy to mess up. We should know this, but many of us don’t – because many of us make no good, very bad...
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Thinking Of Rebranding? Four Steps To A Successful Overhaul
By now, everyone has seen Pretty Woman. You know the story: a “lady of the night” from the streets meets a well-to-do business tycoon who, through a whirlwind tour of shops, restaurants, and horse...
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Get Contagious: How A Brand’s Content Goes Viral
What makes people share something with someone else? We’ve all felt the need, at one point or another, but why, oh why, did we feel such a deep connection with that cat video? Every blogger and...
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Blogging for Business: The Do’s and Don’ts of Running a Blog
Ah, the joys of blogging. We come up with a good idea for a post, we spend a few hours getting it just write, and then we post it online for all our readers to see. Then, sometimes, nothing happens. No...
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It Just Got Real: Integrating Real Time Marketing with Social Media
It’s about to get real – real time, that is. Real time marketing is one of those marketing phrases that popped up a few years ago, gained a bit of traction, then lay dormant until February 2013, when a...
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We Need More Visitors! How To Fix Website Traffic
What’s the most important thing you can get from a website? If you said “traffic”, ding ding – we have a winner and you win a prize. A website that doesn’t generate website traffic – you know, real...
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Could QR Codes Make a Comeback?
Buggy whips. Cassette tapes. VHS. QR codes. What do all of these things have in common? If you said, “Why, they’re all antiquated pieces of technology that people no longer use save for recluses who...
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What Exactly Is Outbound Marketing And Why Should I Care?
Get your shovels ready and start digging a grave. Outbound marketing is dead. That’s what industry experts have been saying for years, isn’t it? There’s not much it can do for us and it’s not worth the...
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3 Questions To Ask Before Running a Social Media Campaign
Ready to start a social media campaign TODAY? Hold up. Take a deep breath. We all want to see immediate progress and jump right into a new endeavor, but there are several factors to consider before...
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5 Highly Effective Tips on VINE
6 seconds. That’s the total length a video can be on Vine. But what can marketers possibly do with 6 seconds of video? How much can actually be said? A lot. Ideally suited for our short attention...
View ArticleTumbling Into A Stronger Social Media Marketing Strategy
Finding success on Tumblr? With around 120,000 average Tumblr signups on a daily basis, its popularity has become hard to ignore for marketers. Tumblr is a social site that businesses should keep an...
View ArticleRIP Direct Mail: 4 Smart Alternatives For A Successful Campaign
It’s mail time! There are a few bills, some flyers, and a couple seemingly unsolicited postcards advertising a new local business opening up in the neighborhood. How many of those direct mail pieces...
View ArticleSocial Media + Public Relations =
Do you know what works really well in marketing today? We mean, really, really well? Like peanut butter and jelly. Like mashed potatoes and gravy. Like mayonnaise and French fries. (Don’t knock it...
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