Hashtag Strategies for Dummies
Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummy. Use this pound sign turned social the right way–...
View ArticleClik here to view.
What Dr. Seuss Can Teach You About Social Media
What would our childhoods be without Dr. Seuss and his wise words? There’s a reason his books are still around 100 years later. He taught us how to be ourselves, open up to the weird and wonderful,...
View ArticleClik here to view.
How to Increase Your Website’s Referral Traffic
Traffic: every Los Angeles commuters’ worst nightmare, but every brand’s dream. There are dozens of ways to generate clicks to a website including social media avenues, referral links from other...
View ArticleClik here to view.
8 Ways to Generate Blog Content Ideas
Whoever said coming up with blog content ideas is easy must be new to the job. Generating smashing hit subjects on a daily or weekly basis is a challenging proposition, and there’s no one right way to...
View ArticleClik here to view.
How Brands Can Take Advantage of the Duck Face Selfie Craze
Get the duck faces ready, marketers. Selfies became THE hot trend last year and it doesn’t seem like it’s going anywhere, anytime soon. Last year selfies became the buzzword for social media marketers...
View ArticleClik here to view.
How to Increase Your Pinteresting Visibility
Pinterest is a favorite among brands due to the selling power of the pinning paradise platform. (Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from...
View ArticleClik here to view.
Need Fuel for Your Online Marketing? Say Hello to Offline Marketing
Your blog has turned stale. You’re running out of topics to write about. No one is “liking” your Instagram photos, or pinning your content on Pinterest. So what can be done? The answer: unplug, and...
View ArticleClik here to view.
The Reasons Why Your Press Release Is Being Ignored
Press releases can be a love hate relationship. Due to the resources and knowledge required to create a successful newsworthy filled 1 pager, not all of us have the time to keep cranking these babies...
View ArticleClik here to view.
Online Sales Take a Dive? 7 Quick Ways to Boost eCommerce Sales
An eCommerce website without sales is like a zoo without animals. A car show without classic cars. Cheese without wine. Instagram without some shameless selfies. Online shopping is not only growing,...
View ArticleClik here to view.
Earmuffs: The Weirdest SEO Advice of All Time
Ah, SEO – every marketer’s favorite acronym. (Except for maybe TGIF.) Ever since King Google* claimed its Internet throne 16 years ago, marketers have wracked their brains trying to somehow decipher...
View ArticleClik here to view.
The Deadly Sins of Email Marketing
How did you start your day? The first thing most of us do is grab our cellphone and start sifting through the almost unmanageable amount of emails we get on a daily basis (after we hit up our...
View ArticleClik here to view.
Oops! Why You Shouldn’t Automate Your Social Media
Social media marketing sure is powerful – so powerful, in fact, that sometimes we have the temptation to cut corners and put a program on autopilot. “We’ll just schedule a few tweets,” we say to...
View ArticleClik here to view.
6 Ways to Build Customer Loyalty
What would you rather do—keep spending precious time and money trying to draw in new customers OR foster a long-lasting relationship with the ones you have? Though running any business requires a bit...
View ArticleClik here to view.
Your Ad Sucks: 7 Tips for an Effective Online Advertisement
Look, we’re not saying that your ad sucks. Maybe it’s really good. Maybe it’s the ad to beat all ads – an ad that is engaging and effective at converting viewers and visitors into paying customers....
View ArticleClik here to view.
How To Humanize Your Brand in this Robotic World
Business is all about relationships. You can have the fanciest, swankiest gadget or gizmo, or a five-star service, or a million and one competitive advantages, but if you don’t connect with your...
View ArticleClik here to view.
The Upside – Yes, Upside – of Shopping Cart Abandonment
It is the bane of eCommerce businesses everywhere: the feared shopping cart abandonment. One minute, you have a customer who appears to like your products enough to put them in a shopping cart, only a...
View ArticleClik here to view.
Rest in Peace Infographics: 4 Visual Alternatives
In a world where intriguing visual content reigns supreme on sites like Facebook, Pinterest, Tumblr, and Instagram, it’s time to let boring old infographics go, go, go. Even though companies across all...
View ArticleClik here to view.
The Worst Things You Can Do As A Content Marketer
Content marketing is insanely powerful. We all know this. Content marketing is also insanely easy to mess up. We should know this, but many of us don’t – because many of us make no good, very bad...
View ArticleClik here to view.
Thinking Of Rebranding? Four Steps To A Successful Overhaul
By now, everyone has seen Pretty Woman. You know the story: a “lady of the night” from the streets meets a well-to-do business tycoon who, through a whirlwind tour of shops, restaurants, and horse...
View ArticleClik here to view.
Get Contagious: How A Brand’s Content Goes Viral
What makes people share something with someone else? We’ve all felt the need, at one point or another, but why, oh why, did we feel such a deep connection with that cat video? Every blogger and...
View Article