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Blogging for Business: The Do’s and Don’ts of Running a Blog
Ah, the joys of blogging. We come up with a good idea for a post, we spend a few hours getting it just write, and then we post it online for all our readers to see. Then, sometimes, nothing happens. No...
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It Just Got Real: Integrating Real Time Marketing with Social Media
It’s about to get real – real time, that is. Real time marketing is one of those marketing phrases that popped up a few years ago, gained a bit of traction, then lay dormant until February 2013, when a...
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We Need More Visitors! How To Fix Website Traffic
What’s the most important thing you can get from a website? If you said “traffic”, ding ding – we have a winner and you win a prize. A website that doesn’t generate website traffic – you know, real...
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Could QR Codes Make a Comeback?
Buggy whips. Cassette tapes. VHS. QR codes. What do all of these things have in common? If you said, “Why, they’re all antiquated pieces of technology that people no longer use save for recluses who...
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What Exactly Is Outbound Marketing And Why Should I Care?
Get your shovels ready and start digging a grave. Outbound marketing is dead. That’s what industry experts have been saying for years, isn’t it? There’s not much it can do for us and it’s not worth the...
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3 Questions To Ask Before Running a Social Media Campaign
Ready to start a social media campaign TODAY? Hold up. Take a deep breath. We all want to see immediate progress and jump right into a new endeavor, but there are several factors to consider before...
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5 Highly Effective Tips on VINE
6 seconds. That’s the total length a video can be on Vine. But what can marketers possibly do with 6 seconds of video? How much can actually be said? A lot. Ideally suited for our short attention...
View ArticleTumbling Into A Stronger Social Media Marketing Strategy
Finding success on Tumblr? With around 120,000 average Tumblr signups on a daily basis, its popularity has become hard to ignore for marketers. Tumblr is a social site that businesses should keep an...
View ArticleRIP Direct Mail: 4 Smart Alternatives For A Successful Campaign
It’s mail time! There are a few bills, some flyers, and a couple seemingly unsolicited postcards advertising a new local business opening up in the neighborhood. How many of those direct mail pieces...
View ArticleSocial Media + Public Relations =
Do you know what works really well in marketing today? We mean, really, really well? Like peanut butter and jelly. Like mashed potatoes and gravy. Like mayonnaise and French fries. (Don’t knock it...
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